Orchard Road is a 2.2 kilometer-long boulevard retail and entertainment hub in the central region of Singapore. Often known colloquially as Orchard, the area is a major tourist attraction. The Orchard Planning Area is a planning area as specified by the Urban Redevelopment Authority. It is part of the Central Area located in the Central Region. Orchard is bordered by Newton in the east and north, Tanglin in the west, River Valley in the south and Museum to the southeast.