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It is precisely the internet giant Google that wonders, in order to investigate the field of neuroaesthetics, it has created three rooms for the Fuorisalone 2019 "set up with furniture of the same line, but not identical to each other".
The environments are distinguished by color, perfume, sound, and lighting. Visitors exploding for five minutes will receive a final report on how their bodies reacted to these differences. All thanks to an algorithm from Johns Hopkins University, which collaborated on the project together with the Danish design studio Muuto and Reddymade Architecture.