A fascinating journey into the world of brands, fast-moving consumer goods and their packaging, from Victorian age till the present day. In the famous Notting Hill, just a few yards from Portobello Road, over 20,000 original items collected in more than fifty years by Robert Opie, an English consumerism fan.
The collection displays brand names and consumers developement: the evolution of brands through creative use of packaging and advertising, society changing with fast-moving consumer goods. The small and condensed museum is self-guided. To make your experience meaningful you may as well use interactive cards, available for free, where you can find questions to be answered while walking around the museum. The visit develops through the Time Tunnel, a two century "time gallery", consisting of several corridors, each dedicated to a decade. Every corridor is crammed with bottles, cans, jars, vials, tin and cardboard boxes, paper wraps, packages, trays, labels, flyers and advertising signs of consumer goods, predominantly of British and American brands.