Gion (祇園, ぎおん) is a district of Kyoto, Japan, originally developed in the Middle Ages, in front of Yasaka Shrine (Gion Shrine). The district was built to accommodate the needs of travelers and visitors to the shrine. It eventually evolved to become one of the most exclusive and well-known geisha districts in all of Japan. The term Gion is related to Jetavana. The geisha in Kyoto do not refer to themselves as geisha; instead, they use the local term geiko. While the term geisha means "artist" or "person of the arts", the more direct term geiko means essentially "a woman of art".