The Heineken Experience, located in Amsterdam, is a historic brewery and corporate visitor center for the internationally distributed Dutch pilsner, Heineken beer. The industrial facility was built as the first Heineken brewery in 1867, serving as the company's primary brewing facility until 1988 when a more modern, larger facility was constructed on the outskirts of the city. The museum offers a tour, interactive expositions and two cafes. Each visitor gets two free glasses of Heineken, which are included in the entrance fee. The museum also offers a look at the history of the company and the brewing process over the years.